Delivering each week this season.
Severn & Wye VAR Salmon is farmed on the Faro Islands, a rocky group of islands 400 miles north of the Scottish mainland. This fairy-tale landscape with its steep cliffs and breathtakingly rugged scenery is home to a population of islanders whose economy revolves around fishing and aquaculture.
VAR Salmon is produced by a family of three brothers who have been involved in salmon farming from the early days of the 1970’s when focus was on maximizing production. Then, in the 90’s the brothers instigated a radical re-think by buying all the most exposed and challenging fish farms on the east coast and completely phasing out the use of chemicals and antibiotics. They are pioneering a fish farming process that is all about the welfare of the fish.
It is no coincidence that the Atlantic wild salmon winters off the coast of these islands. The farms’ locations are where the North Atlantic drift and Arctic currents meet, which maintains an all year round sea temperature of between 7 – 10 degrees. Low stocking density is only part of the story. A combination of the unique natural conditions, and the science of understanding of when and how best to feed the fish, has resulted in them achieving the industry’s highest feed conversion rates. These deep waters and sometimes 19 foot swells alone with strong sea currents mean the salmon do not suffer from sea lice infestations and the brothers, as custodians of their coastal water, fell duty-bound to cause as little impact as possible on the natural environment in which they work and live.
In harvesting the fish, welfare and attention to detail are once again in evidence. Instead of using well boats, the salmon pens are towed in-shore very slowly from their farm locations. Once in place they replicate a river system by simulating a series of channels of fast flowing water for the fish to swim upstream. At the end of the channel is the world’s first fully mobile stun and bleed system, a machine developed by the brothers and a manufacturer in Australia. At no time during this process have the fish suffered any stress and with almost no human contact, scale loss is minimal.
We believe VAR (meaning Spring in Faroese) is producing the finest Atlantic salmon to be found anywhere in the world. Other producers may aspire to and copy their pioneering methods and practices but in their unique and privileged location there will only ever be one VAR salmon.
This VAR Cold Smoked Salmon is long-sliced and sold in 8 oz. packages for 14.99 per package.